In 60 days, we’ve gone from socially connected to socially distant. And yet, uncertainty is creating unique, unexpected opportunities across every industry.
Join us for Paradigm Shift: Marketing in the Age of Uncertainties, a live discussion with featured speaker Sameer Khan, SaaS Marketing Leader, Executive Coach, and award-winning Fortune 100 leader, followed by a panel of Bizible customer experts.
Discover the proactive strategies todays marketers are using to calm consumer anxiety, restore trust, and safeguard revenue growth.
Sameer Khan is an award-winning SaaS marketing leader and executive coach, helping generate over $450 million in combined revenue for globally-recognized brands including IBM, Macys, Golds Gym, Toyota, and T-Mobile. In his role as an international keynote speaker, Sameer has spoken at over 50 national and international venues, covering relevant business topics including digital leadership, data analytics, and martech. Sameer also cohosts the Analytics Today podcast, focusing on big data and the latest digital trends, with over 30,000 downloads worldwide.
In this presentation, Sameer will discuss:
• Understanding the importance of multi-touch attribution and where to focus your team’s efforts
• How to pivot your marketing efforts to fulfill your companies needs over wants
• Case studies focused on why leading brands are shifting marketing efforts – and how they’re doing it
Hear from a panel of marketing experts skilled in revenue attribution as they share key insights in the changing business landscape and how they have adapted their marketing strategies to make the most out of unprecedented circumstances.
During this live panel, they'll discuss:
• How they're shifting their marketing and attribution strategy during uncertain times of COVID-19
• Why attribution data and clarity is becoming more critical than ever
• Tips on structuring an attribution model using Bizible and what strategies to take