Sarah joined Marketo as chief marketing officer in October 2017. Prior to joining Marketo, Sarah spent ten years at Sabre Corporation, beginning her work there as a graduate intern and working up to positions like the vice president of global marketing and managing director of digital experience, head of Sabre Labs and CMO of Hospitality Solutions, the company’s fastest growing business unit.
Calling all Marketing Professionals! Join Marketing Nation in Seattle in October for an afternoon filled with compelling sessions and networking opportunities.
The afternoon will be filled with sessions led by Marketo experts and local leaders from your Marketo User Group. Whether you are just starting your journey with MarTech solutions, like Marketo, or consider yourself an expert, these sessions are a great opportunity to become a better marketer and discover new ways to make every customer experience epic.
Following the breakout sessions, join other attendees for a networking reception hosted by our partners.
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
Gurdeep is an enterprise software veteran who has held a variety of roles during his career at SAP, Marketo and more. He is currently Head of Global Commercial Marketing at Adobe, responsible for the Marketo and Magento businesses within the Adobe Experience Cloud. In 2017, he was named one of DMN's 40 Under 40 marketers in America. He loves sports, Star Wars, food, dogs, Spartan Races and his family.
Okay, you have just worked tirelessly to perfect your Marketo architecture, capturing every bit of lead lifecycle, engagement, and activity data. Now what?
More often than not, MOPS professionals are also on the hook for providing reporting and analytics for the broader marketing organization. Luckily, there is a wealth of data sitting just beneath the surface of your Marketo instance that can help you answer some of the most common business questions from your CMO.
In this session, we will explore:
• Why activity log data is your new best friend
• Buyer journey and attribution reporting
• Email channel reporting on steroids
The rise (or fall) or your marketing team depends on finding the right talent, and is the single biggest problem faced by marketing leaders in today’s competitive market.
Mistakes in hiring are pricey, prevalent and preventable. So how can we get much better in this one area that has the biggest impact on Marketing’s success?
In this session, we will share lessons from interviewing 100’s of candidates over the last 2 years to more than triple the size of Databricks’ marketing team, on how to:
• Structure your process for maximum success
• Avoid common pitfalls of hiring
• Identify "A” Players
• Get your best candidates excited to join your organization
Whether you’re just getting started or working with an advanced instance, it is critical to organize the instance to work faster, streamline campaigns, and deliver better results. You’ll leave with some insightful back-to-basics tips, advance setup advice, as well as some insider information on how to leverage your instance to maximize results.
Join this session to understand:
• The importance of an organized instance and how it’ll save you time every day
• How to have CRM syncs work in your favor
• How snippets will be your timesaver
ABM – it seems to be the marketing buzzword of the year. If you aren’t already rolling out an ABM strategy, chances are your leadership is asking for it. For many, accomplishing ABM at scale can be a daunting task, but it is possible with Marketo ABM. This session will cover some of the methods that AWS has used to successfully grow and scale their global ABM system.
