Okay, you have just worked tirelessly to perfect your Marketo architecture, capturing every bit of lead lifecycle, engagement, and activity data. Now what?
More often than not, MOPS professionals are also on the hook for providing reporting and analytics for the broader marketing organization. Luckily, there is a wealth of data sitting just beneath the surface of your Marketo instance that can help you answer some of the most common business questions from your CMO.
In this session, we will explore:
• Why activity log data is your new best friend
• Buyer journey and attribution reporting
• Email channel reporting on steroids