Sarah joined Marketo as chief marketing officer in October 2017. Prior to joining Marketo, Sarah spent ten years at Sabre Corporation, beginning her work there as a graduate intern and working up to positions like the vice president of global marketing and managing director of digital experience, head of Sabre Labs and CMO of Hospitality Solutions, the company’s fastest growing business unit.
Calling all Marketing Professionals! Join Marketing Nation in Salt Lake City on December 12 for an afternoon filled with compelling sessions and networking opportunities.
The afternoon will be filled with sessions led by Marketo experts and local leaders from your Marketo User Group. Whether you are just starting your journey with MarTech solutions, like Marketo, or consider yourself an expert, these sessions are a great opportunity to become a better marketer and discover new ways to make every customer experience epic.
Michael Brenner has been recognized as a Forbes top CMO influencer, a Top Business Keynote Speaker by the Huffington Post and a Top Motivational Speaker by Entrepreneur Magazine. He is CEO of Marketing Insider Group, where he has worked with more than 100 brands in building effective content marketing and employee activation programs.
If you’re part of a growing marketing organization, you likely have aggressive growth goals – but to meet those goals, you need to have technology and processes in place that can scale with you.
Building your MarTech stack to scale means your team can work smarter, not harder. This session will cover how scaling with Marketo Engage can help support your organization’s growth goals, including:
•How integrations into Marketo Engage streamlines data processing
•How tokens and program templates enable scalable growth
•How data processing campaigns reduces system bottlenecks
Following the yellow brick road takes you to the land of Oz (MAPs - Marketing Automation Platforms) and now you are meeting with the Wizard himself. Is your journey over? Have you reached the pinnacle? Can you achieve the higher revenue and faster growth with your marketing automation platform? Is the technology really all that it is hyped up to be?
In this session, you’ll learn:
•How Marketing automation enables modern business processes
•How to build a business case for marketing automation
•Where to start turning marketing from a cost center to a revenue driver
•The first important steps to setup your marketing automation instance
We’ve all made the mistakes. The wrong email to the wrong list. Emails with dead links. Wrong logos or unfortunate pictures. It happens to the best of us. But what about those mistakes that might not be so obvious? And what about the things that you absolutely must have when sending out emails to audiences both large and small?
In this session, you’ll discover:
•A fool-proof methodology for ensuring that every email goes out perfect every time
•The best ways to create accurate smart lists
•How to manage your subscribers without pulling your hair out
•What to include that drives positive conversion
As companies are finding new ways to engage with their customers, building a strategy behind that engagement is critical. Hear from Helix Education as they highlight how their team has worked with 7 different clients and 9 channels to achieve a 21% conversion increase while focusing on 1 key objective.
In this session, you will understand:
•How to build a multi-channel engagement strategy that sets the new standard
•What channels Helix Education used for their engagement campaign and strategy
•How Marketo Engage helped enable them to build campaigns geared towards prospective students
