Marketing Attribution has become the most critical tool to understanding the performance and ROI of marketing organizations. With sophisticated tools like Bizible, marketers now have the ability to get a level of understanding never before possible. With sophistication, however, comes complexity.
In this session, John will discuss:
• The history of attribution and the current state
• How different models may or may not apply to your business
• Some of the pitfalls that one needs to watch out for when implementing an attribution model.
With this knowledge, you will be empowered to implement and make decisions based off of your attribution models in your business.