Calling all Marketing Professionals! Join Bizible experts in Atlanta on January 30 for a brunch and learn session followed by an informative afternoon assembly led by Bizible experts and local customers.
In this brunch and learn, we’ll explore common ROI measurement shortcomings, provide guidance on how to overcome them, and help you develop marketing analytics capabilities that work.
Don’t miss this chance to learn, network, and exchange ideas with your Marketing Nation community. Register for free today.
Sameer Khan is an award-winning SaaS marketing leader and executive coach, helping generate over $450 million in combined revenue for globally-recognized brands including IBM, Macys, Golds Gym, Toyota, and T-Mobile. In his role as an international keynote speaker, Sameer has spoken at over 50 national and international venues, covering relevant business topics including digital leadership, data analytics, and martech. Sameer also cohosts the Analytics Today podcast, focusing on big data and the latest digital trends, with over 30,000 downloads worldwide.
Thanks to breakthroughs in consumer technology and privacy measures, shoppers are in charge of their brand interactions, negating irrelevant offers and legacy-style marketing programs. While multi-touch attribution solutions are helping marketers pace consumer expectations, 58 percent of brands lack these capabilities.
Join us for "Act on Your Customer’s Journey Data: A Marketing Attribution Saga" with Executive Coach and SaaS Marketing Leader, Sameer Khan. In this presentation, Sameer will discuss development of his award-winning attribution model and the valuable lessons learned along the way:
· Reasons why organizations fail to capitalize on multi-touch attribution insights
· How to overcome organization wide customer acquisition myths and challenges
· A tried and tested framework for attribution modeling