Feb 
12
, 
2019
Brunch and Learn: Atlanta

SPECIAL GUEST

Paulo Martins

Head of Global Digital Marketing

Paulo is the Head of Global Digital Marketing at Marketo and before leading the digital marketing for Marketo, he also had the chance to work across different regions like Latin America and Australia/New Zealand.

9:00 am

Arrival & Registration

Registration will begin 30 minutes before event start.

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February 
21
, 
2019
7:00pm
 – 
10:00pm
Brunch and Learn: Atlanta
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Brunch and Learn: Atlanta
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About the Event

Calling all Marketing Professionals! Join Bizible experts in Atlanta on January 30 for a brunch and learn session followed by an informative afternoon assembly led by Bizible experts and local customers.

 
In this brunch and learn, we’ll explore common ROI measurement shortcomings, provide guidance on how to overcome them, and help you develop marketing analytics capabilities that work.


Don’t miss this chance to learn, network, and exchange ideas with your Marketing Nation community. Register for free today.

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Bizible Expert

Sameer Khan

Digital Leader | ExxonMobil

Sameer Khan is an award-winning SaaS marketing leader and executive coach, helping generate over $450 million in combined revenue for globally-recognized brands including IBM, Macys, Golds Gym, Toyota, and T-Mobile. In his role as an international keynote speaker, Sameer has spoken at over 50 national and international venues, covering relevant business topics including digital leadership, data analytics, and martech. Sameer also cohosts the Analytics Today podcast, focusing on big data and the latest digital trends, with over 30,000 downloads worldwide.

Customer Panel

Andy Caron

Consultant

Revenue Pulse

Zack Blois

SENIOR MANAGER, PLATFORMS AND AUTOMATION (REVENUE OPS)

JELLYVISION

Kimberly Galitz

MARKETING AUTOMATION & ATTRIBUTION SPECIALIST

BANDWIDTH

Ariel Hendrick

Marketing Operations

Manager

Justworks

Kylie Peters

Marketing Operations

Manager

Marketo, an Adobe Company

Customer Panel

Reed Gusmus

VP of Marketing

profisee

Kimberly Galitz

MARKETING AUTOMATION & ATTRIBUTION SPECIALIST

bandwidth

James Leedom

MARKETING OPERATIONs 
MANAGER

Marketo, an adobe company

Therese Flannery

Revenue operations manager

servicetitan

Kylie Alexander

Marketing operations manager

Marketo, an adobe company

What To Expect

11:30am - 12:00pm

Registration, Brunch, & Networking

Welcome to the event! Enjoy a complimentary brunch, connect with industry peers, and settle in for the afternoon's presentations.

 

12:00pm - 12:30pm

"Act on Your Customer’s Journey Data: A Marketing Attribution Saga"

Presented by: Sameer Khan

Thanks to breakthroughs in consumer technology and privacy measures, shoppers are in charge of their brand interactions, negating irrelevant offers and legacy-style marketing programs. While multi-touch attribution solutions are helping marketers pace consumer expectations, 58 percent of brands lack these capabilities.

 

Join us for "Act on Your Customer’s Journey Data: A Marketing Attribution Saga" with Executive Coach and SaaS Marketing Leader, Sameer Khan. In this presentation, Sameer will discuss development of his award-winning attribution model and the valuable lessons learned along the way:
 

·      Reasons why organizations fail to capitalize on multi-touch attribution insights

·      How to overcome organization wide customer acquisition myths and challenges

·      A tried and tested framework for attribution modeling

12:30pm - 1:00pm

Customer Panel

Moderated by Kylie Alexander

Hear from peers who have implemented attribution models within their marketing strategies and the resulting impact on their bottom line.

1:00pm - 1:30pm

Q&A and Networking

Stick around for live Q&A with today's speakers, connect with our Bizible experts for a deeper dive into the day's topics, and network with your industry peers.

Where to go

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