The “KonMari” method, derived from the popular Netflix show, “Tidying Up with Marie Kondo,” can also be applied to your MarTech stack, specifically, your Marketo instance. There are simple steps you can take each day to maximize the value and ROI of your Marketo instance and drive a more efficient marketing strategy. In this session, you will learn how to configure Marketo to scale for long term success, how to avoid typical pitfalls, and which “red flags” you should never ignore. We will share key practices and processes that will enable your environment, as well as practical tips and tricks for improving your Marketo performance.
- Start slowly to move fast: what you absolutely need to build in the center of excellence
- How to “tidy up” your instance: remove the mess before it swamps your leads
- Data integrity 2.0: major processes around bounces, duplicates, fields management
- Efficiency tricks: recurrent vs. trigger campaigns, naming conventions, standard reporting, operational monitoring