Operating in silos and making non-data-driven decisions has, unfortunately, become the norm for marketing organizations, causing inefficient processes, missed revenue targets, and overworked employees. To succeed, marketing and sales teams need to align more closely than ever before to drive revenue. Independent of the size of your company, team, or the industry you’re operating in, marketers need to tie their marketing efforts back to revenue. While getting this process off the ground might seem daunting, it can be done. Join this session to learn how to start, scale, and practice patience and persistence every step of the way.
You’ll leave with:
- Tips to fast track sales and marketing alignment
- Leverage the power of leaders within your organization for change and adoption
- Fuel strategy with data-driven insights for growth