In the experience-driven economy, every moment and touchpoint matters, requiring marketers to know our customers more intimately than ever before, so they can set the stage for customers to create their unique and individual journeys. Account-based marketing has introduced a new level of targeting and personalization to B2B marketing, but it’s been difficult to achieve and largely campaign-based, leaving holes in a truly end-to-end experience. In this session, Marketo experts will dive into an experience-first approach to B2B sales and marketing engagement, bringing together the best of ABM, inbound, outbound, lead management and more..
Join this session to learn:
- What’s next in B2B marketing
- How to simplify ABM initiatives
- A practical approach to driving more revenue