Account-Based Marketing campaigns are great, right? Except when they’re not.
The biggest challenge every marketer faces with ABM is balancing maintaining the campaign’s strategy while keeping sales informed and engaged.
This is why we have joined forces with PFL and Dynamic Signal to review the top 5 common mistakes marketers make when rolling out an ABM strategy and hear how to recover from them.
In this exclusive webinar, you will learn how to:
- Fill your direct and dimensional mail content library quickly and efficiently.
- Apply tactile marketing across your lifecycle to effectively engage buyers at each stage.
- Use physical mail to generate leads, keep them engaged, and boost conversions.
- Humanize your interactions by making ABM personal.
Marne Reed is the Chief Evangelist and a 17-year veteran at PFL. She is an authentic business leader tasked with guiding PFL’s expansion into enterprise software solutions, which includes the creation of a new category called Tactile Marketing Automation (TMA). Not afraid of a good business or personal challenge including raising her 4 boys without the loss of any major body parts. She is passionate about a fine glass of wine and relaxing with her chickens.
Katie leads the customer marketing and direct mail strategy for Dynamic Signal. She is most passionate about bringing personalization and authenticity to the brand message. The San Francisco native believes there is no such thing as eating too much bacon, nor is it ever too early to learn how to fly fish.